Who is Wolf Foot Designs?

Hello, I am the creator behind 'Wolf Foot Designs'. My name is Imogen Bailey. My maiden name, Pedley, derives from the Norman French word "pie de leu" (French "piedeloup") meaning "wolf-foot".

Wolf Foot officially launched in June 2017, but it truly began when I became an honorary aunty to my friend Ashley’s first baby, Indigo. Ashley—one of my closest high school friends and the creative force behind The Spilt Milk Co.—inspired those first handmade pieces. 

In 2025, I returned to part-time work, combining my passion for design, marketing, and creativity. I work as a Marketing Manager at Trendz Fireplaces, where I get to put my Design degree and love of analytics to good use. I also continue my part-time role with Stephanie Murray Mortgages, supporting social media marketing, graphic design, and the coordination of fundraising events that give back to the community.

My daughter, who you’ll spot throughout this website, remains my biggest inspiration, especially now that she’s learning to sew too. In my spare time, you’ll usually find me sewing customer orders, prototyping new creations, or creating branding and design work for fellow small businesses.

My love of sewing comes from both my mother, Maree, and my grandmother, Trish Pedley, who inspired my creativity from a young age. My ultimate goal is to continue designing my own fabric collections and one day create products exclusively from fabrics I’ve designed myself.

From quilted leaf playmats to fabric fairy wings and accessories, each item is meticulously sewn with love, making them perfect for cherished moments and everyday adventures. We believe in the power of handmade goods to add a personal touch to life's precious moments, and our dedication to quality ensures that every piece meets the highest standards of craftsmanship.

At our home-based studio, we take pride in our commitment to sustainability and ethical production practices, ensuring that our creations not only bring joy to your family but also contribute positively to our planet. Whether you're seeking a unique gift for a loved one or looking to adorn your own little one in style, we invite you to explore our collection and experience the magic of handmade with us.